This is a quick guide to how GTM works and how you can make the most of your analytics experience. This tool has already been incorporated into the TOQIO platform.

Overview

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

GTM provides significant opportunities for improving your website by tracking PDF downloads, scrolling behaviour, link clicks, form submissions, video activity, and more. The platform gives the user the ability to measure, analyse, and create actionable steps to improve your marketing and website performance!

You can find more details about GTM in their help section.

Setting up your GTM track id in Toqio is quick and easy. Just asking your CSM to set up it for you, or follow the guide below.

FAQs

Q: Why can’t I track the info on the pre-login:?

A: The end user must accept the cookies so you have the user’s consents to do so.